Our Story

I Started AloeMoist Because I Couldn't Find the Skincare I Wanted to Use Myself.

Before AloeMoist, I spent years in the vitamin and nutritional supplement industry. That experience gave me a deep appreciation for ingredients, formulation, and the important role nutrition can play in helping us look and feel our best.

Naturally, I began looking just as closely at the ingredients in my skincare—and I was disappointed by what I found.

Even many expensive, highly regarded products contained ingredients and formulas I simply didn't feel good about using. For me, it was especially personal. My skin was very sensitive, particularly on my face and around my eyes. I tried product after product, including some of the “best” brands, but so many were too harsh, irritating, heavy, or simply didn't give me the results I was looking for.

I kept coming back to one question:

Why couldn't skincare be exceptionally gentle, thoughtfully formulated, and truly effective at the same time?

Eventually, I decided that if I couldn't find what I was looking for, I would create it myself.

I approached skincare with many of the same principles I had learned through my experience with vitamins and nutrition: start with better ingredients, give the skin what it needs, leave out what it doesn't, and formulate those ingredients in ways that help them perform.

That pursuit became AloeMoist Organics.

What started as my search for skincare gentle enough for my own sensitive skin gradually became something much bigger—a collection of organic and naturally inspired formulas created to nourish, hydrate, renew, and support healthier, more youthful-looking skin.

And somewhere along the way, my story became our story.

Today, AloeMoist is a family-owned and operated company, and the principles that inspired me in the beginning still guide what we do. We continue to seek out better ingredients, smarter formulations, and ways to create skincare that is both remarkably gentle and genuinely effective.

Just as important to us are the people who use our products. We've always believed in taking care of our customers personally—listening to their experiences, answering their questions, and being there when they need us. Even as AloeMoist has grown, we've worked hard not to lose that personal connection. We still answer our own phones, because to us, customer care should actually mean caring about the customer.

Because we believe you shouldn't have to choose between skincare that's gentle enough to feel good about using every day and skincare that delivers visible results.

Pure Ingredients. Better Science. Visible Results.

That's what I was looking for when I started AloeMoist—and it's still at the heart of everything we do today. Thank you for trusting us with your skin and for being part of the AloeMoist family. I truly hope you enjoy using our products as much as we've enjoyed creating them for you.

— Rosa
Founder, AloeMoist Organics